This is a phenominon that me and my staff have been noticing more and more here lately. Particularly the women seem to be sensitive in the anus and rectum discussion and people always fidgit and squirm every time I talk about a perfectly legitimate form of medicine and it makes me scared because I am worried they wont recieve proper care and could be killing themselves (colon cancer, etc) . There is a perfect example that stands out in my mind: A 64 Year old retiree who was refererred to me from his family doctor for severe hemorrhoids. When I say "severe" I mean he looked like one of those baboons in africa or something. Anyway he had neglected to mention his problem for almost 20 years, during that time I could have saved him an enormous amount of pain and misery if I had caught it earlier. I was so upset that I decided to put an add on billboards all over town reminding people to see the proctologist every 3 years and I used a close-up, digitally enhanced photo of that man’s mangled anus in an effort to "shock" people, actually we finished putting up the last one just now and it looks great. Maybe we will get a response now. Will let you all know

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